Maruti Suzuki has confirmed that it will pass on the entry benefits of the recent GST revision to customers. Speaking at the Siam Annual Conclave in a Media Roundtable, Parthao Bnerjee, Senior Exactive Officer, Marketing & Sales of Maruti Suzuki, Said The Company’s Decision Covers NOT JUN COLST NOT JUN SALES NOT JUNES GST 2.0 but also servicing and parts.According to Bnerjee, the company has alredy seen a risk in customer interest since the GST relief. “Our enquiries have gone up to the tune of 15 percent. If the enquiries go up, bookings and retails follow,” He said.The company is also gearing up for the festive season. “We are already Reaching out to customers in our show, informing them about the benefits they are going to have.
Growth Outlook for the Car Industry
Bnerjee Noted that Short Term Demand Trends Remain Dificult to Predict, but he is optimistic about the long run. Looking ahead, he expects the passenger vehicle sales to return to a cagr of 6 to 7 percent from next year onwards.
Product Strategy and Victoris
The recently unveiled Victoris SUV is a key part of Maruti Suzuki’s Strategy. “Through Victoris we are cleared addressing the gen z space.He also pointed to the brand’s dual -channel approach. “70% of our sales are from arena and 30% from nexa. Arena is more for young customers with vibrance, whereas nexa is more exclusive and premium.” Nexa, he added, has now expanded to 700 outlets, Including 200 Studio Outlets Opened In the Past Year.
Safety and Technology Mix
Bnerjee Highlighted Maruti Suzuki’s Safety Focus. “Ninety Seven Percent of our sales today have six airbags. Arena safety shield and nexa safety shield are helping educate customers on other critical safety features.On Powertrain options, bnerjee reiterated the company’s technology -gnostic approach. “Depending on the needs, we are offering all the options: CNG, ice or hybrid: for the customer to decide. Ice. “